Boosting Conversions 112.5% YoY Through Strategic CTA Placement and Content Optimization for Bridger Photonics

I optimized conversions for Bridger Photonics, a leader in methane detection solutions, by enhancing the website’s user journey and strategically placing CTAs on high-traffic pages. Recognizing that the blog was the most visited section of the site, I focused on improving engagement and driving actions through targeted optimizations.

The Challenge:

Bridger Photonics had a steady stream of organic traffic, particularly to its blog, but struggled to convert that traffic into meaningful actions. The absence of strong calls-to-action (CTAs) and defined conversion points limited the site's lead generation potential.

My Approach:

Blog-Centric CTA Implementation: Added prominent, action-driven CTAs across blog content to guide visitors toward conversions.
Conversion Funnel Optimization: Defined and implemented asset downloads (e.g., whitepapers, guides) as key conversion actions.
Performance Monitoring: Tracked conversion rates across different site sections, focusing on high-traffic areas like the blog and methane detection resources.

The Results:

My conversion-focused optimizations delivered significant improvements within a year:

Conversions Increased by 112.5% YoY
- Dec 2023: 16 conversions
- Dec 2024: 34 conversions
Primary Drivers of Growth:
- Added strategic CTAs on blog pages, leveraging the site’s most visited section.
- Introduced downloadable assets as new conversion actions, expanding engagement opportunities.

Outcome:

By focusing on conversion-driven optimizations, I successfully turned Bridger Photonics’ blog traffic into actionable leads. The strategic placement of CTAs and the introduction of downloadable assets significantly boosted the site’s conversion rate, aligning with the company's lead generation goals. These enhancements positioned Bridger Photonics for sustained growth and stronger engagement with its target audience.