SEO-Driven Content Strategy for AiRISTA

I led the development and execution of a targeted SEO content strategy for AiRISTA, a leader in Real-Time Location Services (RTLS). By combining AI-supported content creation with strategic on-page optimization, I significantly improved AiRISTA’s search visibility, organic traffic, and user engagement, positioning them as an industry thought leader.

CASE STUDY

The Challenge:

The client faced limited search visibility, negligible Page 1 keyword rankings, and struggled to establish credibility in the healthcare RTLS market.

My Approach:

AI-Powered Keyword Research: Identified high-value, low-competition long-tail keywords tailored to industry-specific search intent.
AI-Assisted Content Creation: Developed and optimized SEO-rich blog content and key website pages targeting top- and mid-funnel keywords.
Strategic Monitoring: Continuously refined keyword targeting through data-driven insights, while deploying structured data and schema markup for enhanced SERP visibility.

The Results:

This AI-assisted content product consistently delivered strong results for the blog, this is evident by metric improvements as of February 2025:

Total Ranking Keywords on the Blog Increased (YoY) by 14450% ( 6 to 873) improving visibility for high-value search terms.
Keywords Ranking on Page One Increased from 0 to 66 which is 50% of the total of the site (133)
Organic Sessions increased 952%, now responsible for 1/3rd of the sites overall traffic.

Outcome:

By blending AI efficiency with human creativity and strategic oversight, I created a scalable, results-driven content solution that helped clients improve search visibility, establish industry authority, and achieve sustainable organic growth. This product became a key component of Avid Demand’s SEO offerings, enabling businesses to stay competitive in an evolving digital landscape.